Bungie Forms Partnership with NetEase

Bungie Announces Partnership with NetEase

Bungie Announces Partnership with NetEase

Bungie has given us so many wonderful games:

  • Destiny series
  • Halo series
  • Oni
  • Myth
  • and many more
Bungie Logo
Bungie’s Logo

Bungie’s New Partnership with NetEase

On June 1, 2018, Bungie announced their new partnership with NetEase. From the sounds of it, Bungie is looking to expand their “worlds” into new directions. What kind of directions? They didn’t say.

Bungie mentioned that with NetEase’s industry experience, they will be empowered to build new worlds and invite new and old players to join them.

 

This got me thinking a bit, and it sounds like Bungie and NetEase are either looking to create a new MMO or expand into an alternate reality, like VR. So, I did a little digging to find out what NetEase is all about.

netease games
NetEase Games logo

Who is NetEase?

NetEase is a Chinese Internet technology company that provides online services catered to content, communications, and commerce. They established their North American offices in 2014.

They seem to focus on video game marketing with email subscriptions, online ads, and e-commerce platforms. NetEase has worked with many of Blizzard’s titles in the past. They have grown a lot more recently, and have several MMO games of their own through NetEase Games, their game studio.

So now, I’m thinking that due to Bungie’s e-commerce store issue with the controversy over the random loot purchasing, that they will be working to update their new games to offer better store value for the purchase of digital items. Blizzard was very successful with their WoW store e-commerce, with very few complaints during its entire game lifetime.

What Does the Bungie NetEase Partnership Mean to You?

Basically, at this time, my best guess is that Bungie and NetEase are re-strategizing and re-working how to purchase items in Bungie’s current and future game stores to create a better value for the player that is also of great benefit to their game company. If that is their strategy, it’s a smart move.

After all the controversy over whether or not purchasing a random loot item is considered gambling, it would be smart to be coming up with a new e-commerce strategy. There are several active lawsuits around the world about the gambling issue, age restriction of these types of purchases, and whether it should be an option or not in in-game stores.

For them to get ahead of this issue, this will give them the chance to turn this negative press issue into a positive one, showing that their company is looking for new options to please parents, gamers, lawmakers, and politicians as best they can.

Of course, this is all speculation on my part.

Will the Bungie NetEase Partnership Effect Destiny 2?

Bungie says this partnership with NetEase will not affect Destiny 2 and also to expect a long relationship with the gaming franchise.

 

Bungie stated this about Destiny:

“If you’re a player of Destiny, this news won’t impact the hobby you’ve come to know. Destiny is an experience that will grow for many years to come. We’ll continue to work with our partners at Activision to foster this global community and turn new players from all over the world into Guardians. Our commitment to that world is not diminished by this announcement. We have exciting plans for the future of the Destiny franchise, and you’ll learn more about the next steps we’ll take together in the weeks to come.”

It also looks like they might be giving demos at E3, which is super great since #YGD will be attending the Electronic Gaming Expo (E3) this year.

What Do You Think About Bungie and NetEase?

So, Bungie has said a lot without actually telling us anything.

  • What do you think Bungie will have in store for the Destiny games?
  • How do you think this partnership will affect Bungie?
  • What info do you think Bungie will be releasing for Destiny in a few weeks?

Tell us in the comments!

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